BUSINESS : Kraft "new" passion for Halal products -TENDANCES HALAL /HALAL FOOD

USA : source www.usatoday.com/
Interview :Rosenfeld keeps Kraft from


being too cheesy

A: They're gimmicks if you don't use them.
Very often people submit ideas and, if they
don't see anything happening to them, they
stop very quickly. They have a really good
smell test on those kinds of programs.
One of the things that has been most helpful
to us as we are transforming Kraft is to unleash
the power to our people.


For example, there's a guy in our Canadian
operation who has a passion for Halal products.
He practices Halal himself and adheres to the dietary
restrictions of the Muslim religion.
He has been a terrific advocate of our opportunity
to make more of our products available to those
consumers.
He has single-handedly taken on the task, laying
out a business proposition, talking to the sales
group about what they need. And we should have
some products I would hope in the course
of the next year in that market place...

Read + CEO Forum: Rosenfeld keeps Kraft from being too cheesy - USATODAY.com







Kraft Foods sur WIKIPEDIA

site internet : http://www.kraftfoods.fr/