- ISLAMIC MARKETING : The 1st International Conference on Islamic Marketing and Branding (ICIMB) call for Papers

Malaysia :
The First International Conference on Islamic Marketing and Branding  on the 29-30th November 2010 in Kuala Lumpur, Malaysia
The 1st International Conference on Islamic Marketing and Branding (ICIMB) is a special event. ICIMB will be organized by the Faculty of Business and Accountancy, University of Malaya, Malaysia, in collaboration with ESSEC Business School, France and Zurich University of Applied Science, Switzerland....

Many companies, big and small, have set their target on the Muslim consumers due to the sheer size of the Muslim market. Multinational corporations,such as Nestle, Kellogg, MacDonald’s and KFC, have jumped on the Muslim market bandwagon to produce products that are acceptable to the Muslim consumers.

 Accreditation organizations have been set-up allover world (in Muslim and non-Muslim countries), to assist marketers to produce products that comply with the religious requirements of the Muslim market...
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