- BRANDING HALAL : The rise of the Young Muslim Consumer | Ogilvy Noor - Ogilvy & Mather.

USA :
Halal market :understanding young muslims  and building brands....Muslims today form a majority or significant populations in 57 countries.
The Economist estimates that the halal market alone is worth an estimated
US$2.1 trillion a year and is growing at US$500 billion annually due to
an ever-increasing Muslim population.

Halal itself is an interesting notion, which may appeal to audiences wider
than just those who are Muslim. It’s not only about kebabs and curries,
but encompasses all products (besides food) that Muslim consumers consider
good, pure and produced in line with ethical and Islamic principles. ...


...Muslim countries are some of the youngest in the world.
The global Muslim population is estimated at 1.8 billion.
Of these more than 780 million Muslims are under the age of 25, representing
43% of the global Muslim population and more than 11% of the entire
world population.

For marketers who are keen to sow the seeds of brand loyalty at a young age,
the Arab Spring ought to be a wake-up call that it’s time to move beyond glib
generalizations and get to know Muslims better.....


the Authors
Shelina Janmohamed is a senior strategist at Ogilvy Noor,
Ogilvy Noor is part of Ogilvy & Mather.

Nazia Du Bois is Head of Strategy at Ogilvy Noor,
the world's first specialist consultancy
for building brands with Muslim consumers.
She is the co-author of the Atticus award-winning book:
“Brands, Islam and the New Muslim Consumer.”

 TENDANCES     HALAL
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