- MARKETING HALAL : how food brands can market to muslims

United Kingdom :
Organic. Local. Halal?
People are more conscious than ever about where their food comes
from and Muslim consumers are no exception.
In her latest column, Ogilvy Noor’s Shelina Janmohamed explains
why brands should care.
If you’re serious about talking to Muslim consumers, then one of the first
things you need to understand is the meaning of the term halal ....

Read more Eco-Halal: How Food Brands Can Market to Muslims Sparksheet

Shelina Janmohamed is a senior strategist at Ogilvy Noor,
 the world's first specialist consultancy for building brands
with Muslim consumers. Ogilvy Noor is part of Ogilvy & Mather

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