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vendredi 11 mai 2012

- REPORT STUDIES : The Sharia-Conscious Consumer Driving Demand - the growing Muslim consumer market - ISLAMIC MARKETING - MANAGEMENT THINKING - TENDANCES HALAL

UK / Kingdom/ Royaume Uni :

The Sharia-Conscious Consumer

Driving Demand

This report assesses the growing Muslim consumer market, consumption patterns across regions and the implications for business.

A report from the Economist Intelligence Unit commissioned by KuwaitFinance House
A global survey of C-level and senior executives shows that demand for Sharia orientated products and services is strong, and expected to grow. Among the reasons: expanding Muslim populations, rising purchasing power, shifting consumption patterns, and a broader range of products and services on offer. The range of Sharia-orientated products and services is broadening, from food and Islamic finance products to pharmaceuticals, fashion and tourism, among others.
The Economist Intelligence Unit carried out 13 in-depth interviews with executives of companies from the Sharia industry to produce the report, The Sharia-Conscious Consumer: Driving Demand, which is commissioned by Kuwait Finance House. “The research highlights the global nature of this business and the evolving dynamics across different regions,” said Trevor McFarlane, Senior Editor for Continental Europe, the Middle East and Africa for the Economist Intelligence Unit, who directed the study.

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Full report  Click here to download a PDF copy of the full report

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