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lundi 5 avril 2010

- ISLAMIC MARKETING : Journal of Islamic Marketing issue 01 Emerald Group Publishing Limited

                                           United Kingdom
Journal of Islamic Marketing

Editorial Objectives (from editor website) :
Launching in 2010, Journal of Islamic Marketing aims to lay the foundation of, and advance, Islamic marketing as a new discipline. It will provide a world-class forum for researchers, academics, and business people where all issues related to Islamic marketing can be actively debated.

The journal identifies the features of the Islamic framework of International Marketing practices and ethics. Marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behaviour of traders and consumers alike.

Moreover, marketing issues will be examined from an Islamic perspective which, arguably, if adhered to, can help to create a value-loaded global ethical marketing framework for firms and establish harmony and meaningful cooperation between international marketers and their Muslim target markets.

ISSN: 1759-0833
Issue : 1
Publisher : Emerald Group Publishing Limited
Read more articles Emerald: Journal Issue - Journal of Islamic Marketing

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