- ISLAMIC BRANDING PRACTICE : marketing halal ? Ogilvy & Mather recently launched Ogilvy Noor - ISLAMIC MARKETING

USA :
Muslims Market ,brands and consumers,
Ogilvy and  Mather recently established a new arm, Ogilvy Noor, which the company describes as “the world’s first bespoke Islamic branding practice.” Ogilvy Noor is led by employees in Muslim markets in Asia, the Middle East, Europe and North Africa. (Noor means “light” in Arabic.)

The company has also introduced the Noor index, which rates the appeal of brands to Muslim consumers. The index was formulated on the basis of how consumers ranked more than 30 well-known brands for compliance with Shariah, or Islamic law.
Ogilvy Noor the core team of experts is based in key Muslim markets in Asia, the Middle East, Europe and North Africa. ...
WEBSITE : http://www.ogilvynoor.com/