- MUSLIM MARKETS : why is marketing to muslims any different to selling to other communities ?- ISLAMIC MARKETING - VIDEO

United King dom : From BBC NEWS Katy Watson reports
Winning the loyalty of the Muslim market
Companies wanting to sell to a mass market have traditionally looked at the potential of the huge populations of India and China.
But now businesses are turning their attention to a new audience: the global Islamic community. With nearly a quarter of the world's population being Muslim, it is a big draw.
... what is the key to success in cracking the market?
VIDEO BBC News - Winning the loyalty of the Muslim market