- HALAL EVENT : American Muslim Consumer Conference October 30, 2010 - Video American Muslim Consumer -Marketing

 -USA :

American Muslim Consumer

2nd Annual Conference - Hyatt Regency, New Brunswick, New Jersey - USA

Saturday, October 30, 2010 from 9 AM – 5 PM (EST)

The American Muslim Consumer Conference provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. It effectively raises awareness of the Muslim consumer, their buying power so that the market can gain some visibility and presence in mainstream media, the advertising industry and in-turn influence companies in developing products for Muslims...

SESSIONS

Morning Keynote (15 Minutes): Profiles, Statistics and Landscape

Magali Rheault, Senior Analyst, Gallup Center for Muslim Studies

Session 1 (1.5hr):
Marketing to Muslims: Media Realities and Analytical Strategies in the Muslim Landscape

((M) Farah Ahmed, Personal Care Council
1. Steven Pilchak, General Manager, Best Buy
2. Shahid Khan, Chairman and Chief Strategist, MediaMorph
3. Abdalhamid Evans, Managing Director, Imarat Consultants
4. Nazia Hussain, Director of Cultural Strategy, Ogilvy & Mather Worldwide

Session 2 (1.5hr):
Halal: Challenges and Opportunities in North America

((M) Safaa Zarzour, Secretary General, ISNA and Founding Member American Halal Association
1. Shahed Amanullah, Founder, Halal Fire Media and Zabihah.com
2. Amir Toft, Halal Advocates of America
3. Dr. Munir Chaudry, President, IFANCA
4. Dr. Mehmood Khan, Senior Vice President and Chief Scientific Officer, PepsiCo

Award Ceremony:
Honoree: Nausheena Hussain, Marketing Manager, Best Buy

Afternoon Keynote (15 Minutes): Title TBA

Faran Tahir, Hollywood Actor

Session 3 (1.5 hr):
Case Studies on Successfully Reaching and Partnering with Mainstream Corporations

((M) TBD
1. Tariq Khan, President, Muxlim
2. Jack Acree, Executive Vice President, American Halal Co
3. Joohi Tahir, VP Marketing and Sales, Crescent Foods

4. Rashid Ghazi, Co-Founder, Paragon Marketing

Session 4 (1.5hr):

AMCC SME Showcase: Presentations by upcoming entrepreneurs followed by distinguished panel discussion and analysis

((M) Adnan Durrani, Chief Halal Officer, American Halal Co.

1. James Kocsi, District Director, US Small Business Administration

2. Bami Bastani, Chairman, B2 Global Consulting

3. Tariq Farid, Founder & CEO, Edible Arrangements

Evening Keynote (15 Minutes): TBD
Miles Young, CEO, Ogilvy & Mather Worldwide

Read + American Muslim Consumer Conference

VIDEO  : CEO of Ogilvy & Mather Worldwide, On The Muslim Market