United Kingdom : By Shelina Janmohamed of Ogilvy Noor
for The Financial Times
Halal products to market :communications and engagement
with target consumers.
The race is on to establish powerful international ‘halal brands’.
The stakes are high: by some estimates, the global market for halal
products is worth $500bn a year.
But it’s a market strewn with confusion, as separate Muslim countries
try to establish recognised standards and producers from outside
the Muslim world also hurry to enter the market.
That leaves many Muslim consumers crying out for reliable brands
that will help them guide their choices.
First, for the uninitiated, what is halal? In its broadest sense, it applies
to anything that is “permitted” or “lawful”and covers everything from
food to finance to logistics.
In a narrower sense, it covers anything made from animal products,
especially food, personal care products and pharmaceuticals.
Read post: Building halal brands
Islam - Horaires des priéres - Viandes halal - Produits halal - Certification halal - Marché halal- Restaurants halal-Hadj
Pour faciliter la discussion entre professionnels
Le halal de A à Z : Produits halal- Restauration Halal- Surgelés halal-Fast food Halal-Ingrédients Halal-Boucheries Halal -Certification halal - Gammes Hallal
Le Blog TENDANCES Halal
Vise à lier l'information sur le marché halal, les nouveaux produits halal , et les habitudes de consommations ...
Le Blog TENDANCES Halal
Apporte des mises à jour sur le Halal Food , les nouvelles tendances ...
Le Blog TENDANCES Halal
Vise à lier l'information sur le marché halal, les nouveaux produits halal , et les habitudes de consommations ...
Le Blog TENDANCES Halal
Apporte des mises à jour sur le Halal Food , les nouvelles tendances ...
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