Islamic Branding and Marketing:
Creating A Global Islamic Business
Pages : 256 pages
Date :June 2011
Price : €27.60
Description : ... the global Muslim market represents potentially larger opportunities.
Paul Temporal explains how to develop and manage brands and businesses for the
fast-growing Muslim market through sophisticated strategies that will ensure sustainable
value, and addresses issues such as:
- How is the global Muslim market structured?
- What opportunities are there in Islamic brand categories, including the digital world?
- What strategies should non-Muslim companies adopt in Muslim countries?
Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla,
Muxlim Inc, and more....
Read more Wiley: Islamic Branding and Marketing: Creating A Global Islamic Business