- ISLAMIC MARKETING : Islamic Branding and Marketing - Creating A Global Islamic Business

 

Islamic Branding and Marketing:

Creating A Global Islamic Business

 

Author : Paul Temporal

 ISBN: 978-0-470-82539-6

 Pages : 256 pages

Date :June 2011

Price : €27.60

 

 

 

Description : ... the global Muslim market represents potentially larger opportunities.

 Paul Temporal explains how to develop and manage brands and businesses for the

fast-growing Muslim market through sophisticated strategies that will ensure sustainable

value, and addresses issues such as:

• How is the global Muslim market structured?
  
• What opportunities are there in Islamic brand categories, including the digital world?
  
• What strategies should non-Muslim companies adopt in Muslim countries?

More than 30 case studies illustrate practical applications of the topics covered, including
 Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla,
Muxlim Inc, and more....
Read  more  Wiley: Islamic Branding and Marketing: Creating A Global Islamic Business